Six Elements Of Effective Packaging Design
Under normal circumstances, we would think that ordinary consumers may shop based on practicality and logic, but usually this is not the case. People can subconsciously choose products in a fraction of a second.
1. It must attract attention
Eyelash packaging design does not necessarily have to shout the loudest voice from the shelf, but it must stand out by conveying the essence of the unique selling proposition of eyelash products. Shape, color, direction and texture all play a role. Even brands that are proud of low-key or elegant eyelash packaging designs often make these designs different from other brands.
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2. Must make eyelash brand and purpose clear
Even the most common budget brands, their mink eyelash products and purpose are very clear, otherwise no one would buy their eyelashes, because no one would know what is in the eyelash box.
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3. Design should evoke emotions
Emotions are closely related to memory. For example, some mink eyelash brands may attract consumers’ nostalgia, joy or desire. Taking human emotions is more effective than just touting features and benefits. That’s because the emotional part of the brain is the key to long-term memory.
4. Eyelash brand name design should strive for “iconic assets”
Considering the “brand icon” this is universally recognized. Coca-Cola, Apple and Nike are just three examples. Not every eyelash brand will achieve iconic status, but packaging design should strive for it. The more iconic the design or logo of an eyelash brand, the easier it is for people to discover it in a new environment.
5. It should capture and highlight the uniqueness
“Clean label” is hot now. This means that the label provides clear, concise information about eyelash brands and mink eyelash products, including health benefits, company values and packaging sustainability.
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6. Should be designed for its target audience
You would not put a photo of a dog on a bag of cat food. Although designing for the target audience of eyelashes is not always so simple, it is very important for eyelash brands to understand who their eyelash packaging designs attract. If your mink eyelashes packaging design does not fit your target audience, then it may be time to refresh.
The design of eyelash packaging boxes must attract consumers, often in dozens of competing projects. Eyelash packaging design should never be an afterthought, because it is a key element of marketing strategy. Brands that ensure that their eyelash packaging meets all the key elements that consumers expect from eyelash packaging design, whether it is sold online or in physical retail stores, can surpass its competitors.
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